About Me

About Me

Born in Milan and educated in London, Tamara is the eldest daughter of Formula One legend Bernie Ecclestone and model Slavica Ecclestone.

Following in her family’s footsteps she began her career at F1 magazine, while also modeling for Armani. She has since become a professional broadcast personality with various appearances on Sky 1, Sky Sports, BBC, ITV and in 2011 starred in her own Channel 5 reality TV show, Tamara Ecclestone: Billion $$$ Girl.

She was last seen on our screens with her family in ITVBe’s “7 Days with…” in October 2015.

With her entrepreneurial spirit and passion for the beauty world, in 2013 Tamara launched her award-winning luxury hair care brand SHOW Beauty, which is stocked in Harrods, Selfridge’s and Harvey Nichols.

Married to businessman Jay Rutland, the couple’s lives changed forever with the birth of their beloved daughter Sophia, now three.

Inspired by the close bond she shares with her daughter, this year Tamara announced her latest venture; Fifi and Friends. As an outspoken advocate for breastfeeding and attachment parenting, Tamara’s aim is to build a community for mothers and share an original range of organic products and toiletries for children.

Tamara says: “This is a very busy year for me – SHOW Beauty has been doing so well all around the world and now I have Fifi and Friends which has been a huge passion project for me.

“Becoming a mother changed my life in so many ways for the better so to be able to pass along my knowledge first hand is a fantastic position to be in.”

As well as her business projects she works closely with well-respected charities close to her heart including Starlight and the Dog’s Trust – she’s helped raise a staggering £2million over the last few years. Combining her love of fashion and eagerness to help others, Tamara launched “Tamara Gives Back” in 2008. This successful fundraising campaign allowed people to bid on a variety of designer outfits and donations went straight o Great Ormond Street Hospital.

Never one to sit still for too long, Tamara has some very exciting projects and news to share over the coming months so stay tuned to this official site for all the news as it happens.

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About Me

Following in her family’s footsteps, Tamara began her career at F1 magazine while also modelling for Armani. Tamara has furthered her professional path, becoming...