About

  • Dynamic, dedicated and business savvy, Tamara Ecclestone possesses a determination and entrepreneurial spirit that is truly captured in her latest and most exciting business venture.

    Born in Milan and educated in London, Tamara is the eldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica. Inspired by the resounding professional successes of both parents, Tamara’s motivation stems directly from her father’s fortitude to maximize every opportunity as well as an admiration and affection for fashion from her mother. These family values remain the cornerstone of all her business endeavors.

    Following in her family’s footsteps, Tamara began her career at F1 magazine while also modeling for Armani. Tamara has furthered her professional path, becoming a successful broadcast personality, working with Sky 1, GMTV and the BBC.

  • Throughout her burgeoning career as a model and television personality, Tamara has demonstrated an astute desire to use her background to benefit others. Her passion for philanthropy has led her to work closely with well–respected charities like Great Ormond Street Hospital, Starlight and the Dog’s Trust, to name just a few, raising a staggering £2 million over the last two years. Combining her love of fashion and eagerness to help others, Tamara launched “Tamara Gives Back” in 2008.

    This successful fundraising campaign allows people to bid on a variety of designer outfits and donates the proceeds to a selection of charities.

    Tamara’s ability to leverage the successes from each of her ventures has allowed her to bridge the gap between her ardor for the cosmetic market and her business prowess.

    This year heralds Tamara’s biggest and most ambitious business venture to date. With exposure to the world’s most sought–after hair and make–up artists during much of her adult life, Tamara has formed a team of professionals in a refined international partnership of beauty and business expertise to create SHOW Beauty.

  • Tamara and business partners, Romelle Swire have handpicked the leading talent from the industry to create SHOW. Drawing on collective experience from Giorgio Armani, Eve Lom and Elizabeth Arden to name a few, SHOW will bring to life a uniquely opulent yet genuine experience. Each stage of SHOW’s creation – from inception to the development of new product collections – will involve the very best influences and R&D specialists in their category to ensure that authenticity, credibility and unparalleled efficacy are at the heart of the brand’s DNA. Promising to command worldwide attention, SHOW will be partnered with the most prestigious retail outlets to distribute the products globally.

    Given the dedication and finesse Tamara has applied to her prior enterprises, this is definitely one to watch.